Optimizing an ecommerce website is more than using keywords or creating rich blog posts. The entire goal of ecommerce SEO is to get more leads and easy conversions. Therefore, it is important to comprehend how search engines operate and what you get as a reward. When you want to secure extra visibility and stand ahead of millions of similar online retail stores, you must have a concrete plan.

So, at Black Marlin Technologies, we focus on fabricating tailored strategies to improve search result rankings, promote organic growth, encourage conversions, and boost sales.

Are you ready to learn about our ecommerce SEO practices? Here it goes:

• Website Audit- To gain insights into your website SEO performance, our ecommerce SEO experts conduct a meticulous website audit. It helps us to understand your ranking capabilities, website structure, search engine compliances, and campaign practices. We have a comprehensive checklist of SEO audits, including website platform, canonical checks, SSL, certificate, etc. Thus, our team ensures that there is no missing gap!
• Twofold Keyword Research- Keywords are the soul of an ecommerce website. Consumers use them to find a store or product. Our twofold keyword research comprises targeting the popular terms or phrases in your niche and understanding the search intent of the keywords. Using white hat SEO, we strategically integrate keywords throughout your site while focusing on relevance, search intent, and location. It will help you rank high and promote online visibility.
• Optimize Site Structure- For an ecommerce website, the site structure plays a pivotal role. Your customers must have a seamless navigation experience. A well-optimized site structure increases engagement by enhancing functionality and aesthetics. Therefore, we spruce up your storefront by creating appealing product pages, organizing content with header tags, writing eye-catching titles and meta descriptions, creating keyword-rich product descriptions, and optimizing images. You will encounter lesser bounce rates and boosted engagement.
• Fine-tune CTAs- To guide consumers through the sales funnel for easy conversions, well-placed CTAs are always a great idea. They pose a potential impact on turning your leads into consumers. So, we ensure changing the CTAs frequently, like during sales, promotions, discounts, and holidays, to grab the user’s attention instantly. Additionally, we integrate CTAs in blog posts to directly link the readers to your site. It significantly improves the conversion rate.
• Implement Schema Markup- We use schema markup to help search engines easily crawl and index your web pages. Schema markup is an HTML tag proposing additional information about your website content to the search bots. As a result, users can easily find the information they are looking for. Using schema markup helps you stand out in the competition while fetching better ranks. Often, it can generate rich snippets which appear at the top of the search engine result pages. Hence, you naturally attract more traffic, improving conversions.
• Media Outreach- To gain an edge over your competitor, we build positive relationships by getting inbound links from high-authority websites. Our content writers develop valuable copies to publish across multiple platforms. Other websites link their site to yours, ultimately bringing high-quality leads. It means you are more open to making profits!