Campaign Overview:

Brick Pointing, the client, is an acclaimed masonry contractor in New York, delivering unprecedented solutions for the repair and restoration of various masonry constructions. From brick installation to brick power washing, the company has comprehensive expertise in handling a wide array of masonry requirements of residential and commercial clients. Serving the industry with precise, long-lasting, and functional solutions over the years, the client has delivered numerous successful projects.

Challenges:

With a functional website and a crew of highly talented craftsmen, the client still failed to make an impactful online presence because they could not rank in organic search and neither appeared in the map listings. Hence, they failed to attract web traffic and promote their services for increased conversions. Unfortunately, they failed to capture their US target market due to the dropped calls and enquiries. This resulted in low ROI, and the company faced severe losses.

When they contacted the experts at Black Marlin Technologies, their ultimate goal was to maximize the returns from their digital marketing efforts by improving visibility, web traffic, and generating leads. After a website audit, we identified the chief concerns, which included:

• Content Issues– Though the website had several pages, the content was insufficient and unorganized. They did not target competitive keywords and also failed its strategic placement. Thus, the content quality was substandard.
• Meta Descriptions– The meta descriptions and the page titles were not appropriately optimized, which led to poor search result ranking and visibility.
• Page Speed– Our experts found that the page speed was significantly slow. As a result, there were higher bounce rates and low engagement. Indeed, it affected the overall browsing experience. Thus, we realized the website required a thorough on-page and off-page optimization for enhanced organic search performance.

Solution:

The primary problem areas of our client Brick Pointing were search result ranking, online prominence, and lead generation. It indicated poor crawlability and indexability of the site. Therefore, our SEO professionals at Black Marlin Technologies implemented a comprehensive strategy to encourage the website’s overall SEO performance. The steps we took are:

● Content Optimization

To ensure search engines could crawl and index the web pages, we optimized content by using competitive keywords, understanding audience behavior, creating purposeful content, and incorporating high-quality pictures. It encouraged better search result ranking and visibility.

● Optimize Blogs

Since it is a construction company, we emphasized promoting relevant content across various channels. This is a surefire key to success as it propelled brand awareness which helped generate leads. To maximize audience engagement and establish the brand’s digital dominance, content marketing was the most effective approach.

● On-Page SEO

On-page elements like meta descriptions, page titles, and headings were optimized for superior visibility through increased crawlability and indexability. We also modified URL structures to help search engines and audiences understand the content.

● Off-Page SEO

To boost the website’s domain authority and attract high-quality referral traffic, our SEO strategists focused on link building through brand mentions, guest blogging, citations, etc. We ensured receiving qualified backlinks from resourceful sites to earn credibility and maximize conversions.

The Result:

Google Analytics Report

Google Webmaster Tool Report

Google Rankings Report