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Bing Paid Ads Services
Bing is the second most popular search engine after Google and a huge number of audience search information on Bing. Accordingly, to a recent survey Bing search market is 17% that’s mean there is the huge number of people using Bing and you have chances to promote your products or services here with less price among potential buyers.
Whether youre new with Bing Ads or looking to optimize your existing campaign for better conversion, the PPC specialists at Black Marlin Technologies are always ready to help with every aspect of your Bing Ads management.
Why Promote Your Business to Bing Ads?
The very first reason is that there is a big number of Bing lovers and their first priority is Bing than other search engines. Secondly, fewer people advertise on Bing compare to Google so you get affordable CPL to increase online sale. Fewer people are advertising on Bing Ads, so the amount that you have to pay to reach millions of target customers is bit low.
Bing Advertising Features
Bing allows standard text ads including search ads and content ads for your business. Search ads display when one searches for a specific keyword related to your products or services on Bing and your ad displays in the organic search result.
Bing also offers content ads like display ads on Google, which add some flexibility to increase ads visibility among the targeted audience. Your content ads can be viewed by the Yahoo, Microsoft, or other partners.
Products listing ads is another useful feature that Bing offers. Product ads allow displaying products on the Bing search with images, promotional text, prices, and description. This type of ads is really useful for a retailer or e-commerce website looking to generate more leads and sales.
Black Marlin Technologies has a team of dedicated and certified PPC experts with years of experience on optimizing Bing Ads for different business verticals. Our PPC specialists ensure to understand your business model with other things that matter in the paid campaign including sales funnel, unique selling proposition, competitors etc
Even if you are not sure with the complexity of Bing Ads, we can help on finding leads opportunities with Bing Ads. We have work for small to medium-sized businesses and run their paid campaign to ensure best output. Please get in touch with our Bing marketing expert with your specific requirements and allow us some time to work on your custom requirement to display result oriented paid marketing strategy for your online business.
Please get in touch with our PPC expert’s team and let us know your custom requirement and get a free quote from our team sales@blackmarlintechnologies.com
Setup & Manage Campaigns
Precise Audience Targeting
Explore Possibilities
Monitored Bidding Strategy
Track Performance
Transparent Reporting
Do you know Bing has a 43% higher CTR than Google on shopping ads? Yes, you heard us right! Though Google is the largest search engine, Bing remains a favorite among shoppers! It means that ecommerce businesses can specifically gain profitable outcomes from Bing paid ads services.
Bing has an enormous user base because it is the second largest search engine after Google. Approximately, there are 100 million active Bing users in a day. Needless to say, businesses and brands can encourage maximum exposure through Bing and expand their reach considerably. A significant benefit of using Bing ads is that it is a component of Microsoft services. Thus, you can access users beyond Google!
Over the past years, Bing paid campaigns have undergone significant transformation due to the introduction of new AI features. Ads are more captivating, engaging, and compelling. Check out the principal benefits of using Bing paid ads, and you can well comprehend whether they are worth investing in!
- Broad-Spectrum Audience- As said, Bing ads can help you reach an extensive range of audience base. It allows you to connect to users apart from Google. Additionally, you can find audiences from different age groups and interests on Bing, increasing your potential for lead generation.
- Highly Affordable- If you want to invest in PPC campaigns with minimum investment, Bing ads are a better choice than Google ads because they cost 30-40% less. It means that the cost-per-click (CPC) is substantially lower, making it a cost-effective PPC service.
- Advanced Targeting- Bing allows you to precisely target your audiences, which is not restricted to demographics but includes time of the day, type of device, geographic location, etc. The high ad relevance due to advanced targeting increases click-through rate (CTR) and maximizes conversions.
- Experience Low Competition- Unlike Google, the market competition in Bing is much lower. You do not have to struggle to fetch the spotlight! Bing paid ads provide you with an enhanced opportunity to appear in front of the target audience.
- Dynamic Ad Formats- The advertisement formats in Bing are rich and dynamic. You can choose from a variety of unique ad layouts like search ads, site link extensions, and others. As a result, you can create more attractive, compelling, and interactive campaigns that will bring higher returns.
- LinkedIn Incorporation- Another fundamental advantage of Bing paid ad services is that it seamlessly integrates with LinkedIn, which means you can connect to professional audiences and promote B2B business. Thus, expect an increased conversion rate.
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Yes, of course! Bing has a diverse user base, and you can reach a vast section of the world’s population. Bing paid ads are a component of Microsoft, so you can connect to users beyond Google. Also, the cost-per-click (CPC) is considerably lower than Google ads. It is a cost-effective PPC campaign, assuring better returns. Another significant characteristic of Bing ads is that they offer increased customization options. So, your campaigns are more attractive and engaging, leading to increased conversions.
Yes. Bing paid ads are highly profitable to B2B businesses because of the seamless integration with LinkedIn. It is the best part of Bing ads because you can easily connect to professional audiences and reach out to other businesses.
Bing paid ads have diverse features. They are available in multiple formats. We create and publish product ads, multimedia campaigns, search ads, app install advertisements, text campaigns, and many more. Our team will promote Bing campaigns, meeting your marketing goal and budget.
Since Bing campaigns are PPC, you can expect prompt results. However, the performance of your Bing paid ad depends on the market competition and the challenges. Therefore, it may take a few days to several weeks.
The cost of Bing paid ads relies significantly on the industry. The keywords you target, campaign size, complexity, and your overall budget determine the price of Bing campaigns. Nonetheless, it is considerably lower than Google ads.
We have a dedicated team of designers and copywriters who specialize in creating captivating ad copies that boost engagement and conversions. Our ad copywriters also prioritize the responsiveness and quality of the ads to make them stand out and attract maximum traffic.
At Black Marlin Technologies, we use various metrics to track and monitor the overall performance of your Bing paid ad. These include click-through rate (CTR), conversion rate (CR), cost per acquisition (CPA), customer acquisition cost (CAC), and customer lifetime value (CLTV). It helps us recognize the effectiveness of your Bing campaign and the scope for improvements.
Yes, of course. Your assigned project manager will send you the campaign reports every month. We retain transparency and encourage lucid communication to foster long-term relationships with our clients.
