Category: Case Study

Campaign Overview:

The client, Trice Building Restoration NYC, is a renowned masonry contractor serving various parts of New York City. The company excels in delivering world-class masonry and waterproofing solutions while assuring extended longevity, efficiency, and aesthetic appeal. Whether roof repair or sidewalk restoration services, our client has exhibited profound knowledge and expertise in handling complex projects effortlessly and retaining benchmark quality standards.

Challenges:

While Trice Building Restoration NYC was committed to rendering premium-grade services, its website did not perform well in the organic search rankings. They complained that the website did not rank for specific keywords, which limited their audience reach. Thus, with a low visibility, they struggled to generate leads and increase the conversion rate.

They reached out to Black Marlin Technologies with the fundamental purpose of improving their website rank and maximizing revenue generation. To analyze their problem areas and employ the most effective strategy, our digital marketing experts performed a thorough website audit and found:

• Keyword Coverage– Though the website used targeted keywords, most of them were highly competitive and required a robust backlink structure to rank in the search results. They did not use long tail keywords, which are easy to rank and help in boosting visibility.
• Content Gap– We discovered that the content on the web pages was relatively insufficient, making them difficult to crawl and rank. Additionally, some pages had duplicate content, affecting the overall SEO performance.
• Landing Page Issues– Inappropriate optimization of the landing pages was another factor leading to a low conversion rate. Since audience engagement was significantly reduced, the scope for lead generation was also compromised.
• Poor-Quality Blogs– Inappropriate optimization of the landing pages was another factor leading to a low conversion rate. Since audience engagement was significantly reduced, the scope for lead generation was also compromised.

Thus, we needed to optimize the website structure and create new content for better rankings and engagement.

Solution:

The SEO strategists at Black Marlin Technologies recognized that Trice Building Restoration NYC had a poorly designed website that lacked qualified content and a seamless user experience. No wonder the search ranking was nowhere near the top, and the website failed to acquire new consumers and retain the existing ones! So, we made the following website improvements:

● Website Redesign

Firstly, we needed to make the website more attractive and engaging. Hence, we used a new template and changed colors and fonts for a striking look and feel.

● Long-Tail Keywords

Our experts emphasized using long-tail keywords in website content for improved search rankings and visibility. We also ensured that the keywords our clients wanted to rank were used strategically in content and meta tags for enhanced performance.

● Content Creation

We created new content for web pages, blogs, articles, and other materials while focusing on relevance, value, and accuracy. Additionally, our copywriters optimized content to receive more web traffic and increase engagement.

● Landing Page Optimization

Optimizing the landing pages was crucial to enhance audience engagement and encourage higher lead generation. Eventually, the conversion rate spiked, leading to more profits.

The Result:

Google Analytics Report

Ubersuggest Backlinks Report

Google Webmaster Tool Report

Google Rankings Report

Campaign Overview:

The client, Bhatani Products, is a wellness brand selling organic products to empower healthy living through natural derivatives. Each product is carefully sourced from the finest and purest-grade natural ingredients, free from chemicals and preservatives. The popular products include Himalayan Shilajit resin, Kashmiri saffron, and Ashwagandha root extracts. With free shipping and easy returns, the brand assures hassle-free delivery at the doorstep.

Challenges:

Our client was a trusted and reputed brand in the US, enabling convenient access to affordable organic products. However, Bhatani Products could not generate enough sales as they did not appear in the top search result rankings. This significantly affected online visibility and web traffic. As a result, the client struggled to generate potential leads and scale their sale. Unfortunately, the ROI was much less than what was expected.

They connected the digital marketing experts at Black Marlin Technologies with the ultimate purpose of improving search result rankings and generating leads. Thus, enhancing online visibility and acquiring high-quality leads for conversions were our fundamental focus. We found the following issues through a website audit:

• Keyword Research– The website did not target appropriate keywords, and most pages lacked strategic keyword placement. The content was poorly formatted.
• Lack of Content– There was no sufficient content to help search engines crawl and index the pages. Also, the content was poor quality and lacked keywords, relevance, and value. Thus, audience engagement was completely overlooked.
• URL Structure Issue– Web page URLs were not optimized as they did not use target keywords. It resulted in poor search result rankings as the structure and content of the web pages were incomprehensible.
• Meta Tags and H1 Tags Issues– Some pages had missing meta tags and H1 Tags. There were also instances of duplicate tags. Therefore, the organic visibility and web traffic were low.

Thus, we needed to optimize the website structure and create new content for better rankings and engagement.

Solution:

Bhatani Products had a website that was not properly optimized, and there was a severe content gap. Naturally, the crawlability and indexability of the site were compromised, which affected search rankings and visibility. The website also failed to generate audience engagement due to poor-quality content. Hence, at Black Marlin Technologies, the SEO strategists focused on optimizing the website structure and promoting relevant content through the following ways:

● Create Content

We performed thorough keyword research to target competitive terms and phrases with high search volume. Our dedicated copywriters created informational, relevant, authentic, and purposeful content to ensure it captured the audience’s attention and reduced bounce rates.

● Optimize URL

Our SEO experts optimized URLs using relevant keywords to ensure search engines could crawl and index the pages for improved rankings. It consequently increased web traffic.

● Optimize Meta Tags and H1 Tags

We removed duplicate tags so that each web page had unique content and structure. Also, our professionals used keywords for enhanced ranking and visibility.

● Generate Backlinks

Since the website was unable to fetch qualified leads, we focused on getting backlinks from high DA sites. Guest blogging, brand mentions, and broken link building are the techniques we implement to receive qualified referral traffic from resourceful sites.

The Result:

Google Analytics Report

Google Webmaster Tool Report

Google Rankings Report

Campaign Overview:

Excel Masonry Contractor is a trusted company in New York that offers advanced masonry, waterproofing, and sidewalk solutions to residential and commercial clients. The client delivers a comprehensive range of services, including façade inspection and restoration, brick pointing, window lintel repair and replacement, scaffolding installation, stone paving, pressure washing, etc. Implementing the highest-grade resources, the company affirms prolonged durability, functionality, and aesthetics. It renders tailor-made solutions for optimal efficiency and satisfaction.

Challenges:

The client had a desktop website but was unable to rank in the search results and attract their US target audience. They struggled to generate leads because the click-through and engagement rates were critically low. It affected the overall SEO performance of the website, leading to poor visibility and the failure to establish domain authority in the niche market. Thus, organic visibility and conversions were the primary challenges our client was dealing with.

They decided to approach Black Marlin Technologies to seek our expert solutions to promote their website rank and increase audience engagement for higher sales. We discovered several issues after a website audit. These included:

• Content Crawling Issues– The company’s website encountered difficulties in content crawling and indexing, leading to poor search result rankings. Most web pages were not crawled, which reduced the site’s online visibility.
• Poor Internal Linking– Our client suffered reduced audience engagement because there was no proper internal linking among the web pages. It indicated an unimpressive site structure, causing higher bounce rates.
• Lack of Mobile Responsiveness– In an era of mobile-first indexing, every website must be mobile-friendly to enhance user experience and promote lead generation. Unfortunately, the company’s website was not optimized for mobile devices, affecting visibility and search result rankings.
• Lack of External Linking– We found the link profile of the website was highly compromised. There were no resourceful backlinks to attract referral traffic and establish niche authority.

Hence, our experts realized content optimization and on-page and off-page SEO were the fundamental areas we had to focus on.

Solution:

Since the major concerns of Excel Masonry Contractor were crawling and indexing issues with decreased visibility and domain authority, the SEO experts at Black Marlin Technologies emphasized on-page and off-page SEO. Being a notable digital marketing company, our team employed the following tactics:

● Content Optimization

Crawling and indexing of the web pages were the major issues resulting in poor search result rankings. Hence, we created new content while targeting competitive keywords featuring high search volume. Our copywriters focused on content relevance, accuracy, and purpose to ensure search engines and users found them valuable.

● Optimized Site Structure

We optimized the website structure by building a robust internal linking framework to promote easy navigation and superior user experience. It considerably reduced bounce rates and generated more leads.

● Create Mobile-Friendly Website

For better organic search rankings, visibility, and traffic, our experts optimized the images, page speed, and navigation to ensure the website had a seamless mobile device experience. Undoubtedly, there was a considerable rise in organic traffic, followed by higher sales.

● Boosted Link Profile

Backlinks play a significant role in driving qualified leads. Therefore, we promoted more content in the form of articles, guest blogs, press releases, and brand mentions to receive potential leads by establishing domain authority. It improved conversions and ROI.

The Result:

Google Analytics Report

Google Webmaster Tool Report

Google Rankings Report

Campaign Overview:

Brick Pointing NYC is a masonry company in New York, serving the industry for over two decades with dynamic solutions that boast of craftsmanship excellence and superior sustainability. Our client delivers comprehensive services on masonry requirements, including repair, restoration, replacement, and building violation removal. From parapets to stucco remediation, the company provides both residential and commercial clients with premium services.

Challenges:

The client wanted to establish its prominence in the local market to capture the highest quality leads and connect to the US target audience. Despite being a recognized construction company, it failed to make an impact on the niche market and acquire online dominance. As a result, they significantly lacked lead generation, followed by a low conversion rate. Hence, the ROI was running at a loss!

When they approached us at Black Marlin Technologies, the client particularly reflected on appearing in the local searches and maximizing sales. They wanted to secure a prominent presence in the local market and gain a competitive edge. Through a website audit, we concluded the following issues:

• Local Keywords– The website was not optimized for local search. They did not target the local keywords, which are essential to grab a spot in local organic search.
• Localized Content– None of the web pages had local intent content! The landing pages were also not optimized properly. Evidently, the website could not rank in the local search results and attract leads.
• Lack of Citations– Citations help establish a company’s authenticity and trustworthiness. Since there was no online mention of the company’s name, phone number, or address in local directories, local search visibility was poor.
• Mobile Responsiveness– Another significant area of concern was that the website was not mobile-friendly. Most local searches are performed on a mobile device. Hence, mobile responsiveness considerably affected user experience and online visibility.

Therefore, local SEO and managing reviews were the principal areas we had to focus on.

Solution:

For our client Brick Pointing NYC, local online visibility and driving qualified leads were the fundamental objectives. Being a reputed digital marketing company, at Black Marlin Technologies, we knew exactly what to emphasize. To enhance the local search ranking and establish niche authority, we employed the following tactics:

● Content Optimization

Our experts optimized web page content using local keywords and focusing on local interests. We created well-structured, high-quality content to promote across various channels and foster niche expertise.

● Local SEO

To appear in local search results, our experts created localized landing pages, used schema markup, and optimized mobile friendliness. It ensured improved search result rankings and online visibility.

● GMB Optimization

Google My Business (GMB) profile is the digital business card of any individual or company. A well-optimized GMB profile aids in appearing in the Google 3 pack, which undoubtedly fetches qualified leads and generates sales. Thus, our experts optimized the GMB profile of the client by including a description, name, address, phone number, and images. This assured better local rankings and lead generation.

● Encourage Reviews

To build a positive online reputation and foster trustworthiness, we encouraged reviews on Google, social media, and other channels. It naturally helped convert leads to paying customers.

The Result:

Google Webmaster Tool Report

Google Rankings Report

Campaign Overview:

Oberoi Brick Pointing, the client, is an acclaimed masonry contractor in New York, delivering unprecedented solutions for the repair and restoration of various masonry constructions. From brick installation to brick power washing, the company has comprehensive expertise in handling a wide array of masonry requirements of residential and commercial clients. Serving the industry with precise, long-lasting, and functional solutions over the years, the client has delivered numerous successful projects.

Challenges:

With a functional website and a crew of highly talented craftsmen, the client still failed to make an impactful online presence because they could not rank in organic search and neither appeared in the map listings. Hence, they failed to attract web traffic and promote their services for increased conversions. Unfortunately, they failed to capture their US target market due to the dropped calls and enquiries. This resulted in low ROI, and the company faced severe losses.

When they contacted the experts at Black Marlin Technologies, their ultimate goal was to maximize the returns from their digital marketing efforts by improving visibility, web traffic, and generating leads. After a website audit, we identified the chief concerns, which included:

• Content Issues– Though the website had several pages, the content was insufficient and unorganized. They did not target competitive keywords and also failed its strategic placement. Thus, the content quality was substandard.
• Meta Descriptions– The meta descriptions and the page titles were not appropriately optimized, which led to poor search result ranking and visibility.
• Page Speed– Our experts found that the page speed was significantly slow. As a result, there were higher bounce rates and low engagement. Indeed, it affected the overall browsing experience. Thus, we realized the website required a thorough on-page and off-page optimization for enhanced organic search performance.

Solution:

The primary problem areas of our client Oberoi Brick Pointing were search result ranking, online prominence, and lead generation. It indicated poor crawlability and indexability of the site. Therefore, our SEO professionals at Black Marlin Technologies implemented a comprehensive strategy to encourage the website’s overall SEO performance. The steps we took are:

● Content Optimization

To ensure search engines could crawl and index the web pages, we optimized content by using competitive keywords, understanding audience behavior, creating purposeful content, and incorporating high-quality pictures. It encouraged better search result ranking and visibility.

● Optimize Blogs

Since it is a construction company, we emphasized promoting relevant content across various channels. This is a surefire key to success as it propelled brand awareness which helped generate leads. To maximize audience engagement and establish the brand’s digital dominance, content marketing was the most effective approach.

● On-Page SEO

On-page elements like meta descriptions, page titles, and headings were optimized for superior visibility through increased crawlability and indexability. We also modified URL structures to help search engines and audiences understand the content.

● Off-Page SEO

To boost the website’s domain authority and attract high-quality referral traffic, our SEO strategists focused on link building through brand mentions, guest blogging, citations, etc. We ensured receiving qualified backlinks from resourceful sites to earn credibility and maximize conversions.

The Result:

Google Analytics Report

Google Webmaster Tool Report

Google Rankings Report

Campaign Overview:

The client, Fireescape Repair NYC, is one of the eminent contractors in New York City, delivering unparalleled fire escape safety and maintenance services to all residential and commercial clients. With a team of licensed and insured professionals, the company specializes in fire escape inspection, certification, installation, repair, painting, and maintenance. Adhering to the NYC Fire Code, our client emphasizes providing a safe and sustainable living environment.

Challenges:

Fireescape Repair NYC struggled to rank in the organic search and map listings despite proposing proactive solutions for all fire escape requirements. This significantly affected their online visibility, which resulted in decreased web traffic. Hence, their primary concern was the failure to receive calls and enquiries, which refused to generate potential leads. Our client could not make a potential impact on their target audience, the US market, leading to insufficient conversions. Naturally, the decline in selling services fetched poor ROI, making the company suffer a considerable loss.

So, they approached the competent digital marketing professionals at Black Marlin Technologies to improve their online visibility through improved search result rankings and appearance in the map listings. The fundamental objective of our client was to attract the target audiences and generate qualified. After performing a website audit, we found the following issues:

• Keyword Research– The keywords used in the website content were insufficient and lacked strategic placement. Also, they did not target the appropriate keywords with high search volume.
• Poor Website Structure– Internal linking in the website was very poor which highly affected the engagement rate. Though there were visitors, the website could not propel them to become paying consumers.
• Meta Tags and H1 Tags Issues– Most meta tags and H1 tags were poorly structured because they did not use relevant keywords. It considerably compromised the crawlability and indexability of the web pages.
• Duplicate Content– Our experts found that many of the web pages featured similar content, and some blogs were republished across various platforms. Evidently, the organic rankings came down and so did the user experience.

Therefore, we particularly had to work on website optimization and link building to encourage visibility, attract organic traffic, and increase engagement.

Solution:

For Fireescape Repair NYC, the primary concern was the lack of online prominence and credibility. Hence, our SEO experts emphasized optimizing the on-page and technical elements of the website along with improving the website design and structure. So, the SEO strategists at Black Marlin Technologies implemented the following strategies:

● Website Revamp

To improve the functionality, crawlability, and indexability of the website, we gave it a completely new look by revamping its design and structure, including the template, colors, fonts, etc.

● Content Creation

We performed keyword research, and our copywriters created relevant and valuable content that would help the site rank in organic search. Additionally, we removed duplicate content and used 301 redirects to improve user experience.

● Internal Linking

Our experts focused on strengthening the internal linking framework of the website to attract the target audience and increase audience engagement. It also enhanced the navigation and browsing experience.

● On-Page Optimization

For search engine ranking, on-page SEO plays a pivotal role. Hence, we optimized the images, meta tags, page titles, H1 tags, Alt texts, and URLs. Our professionals emphasized content quality because it is the core of online dominance.

● Technical SEO

Fostering an extraordinary user experience is the key to increasing conversions. We optimized page speed, mobile friendliness, and compatibility and implemented structured data for a seamless browsing experience.

● Link Building

Trustworthiness and niche expertise are a prerequisite to establishing domain authority. Therefore, through link building practices like guest blogging, content distribution, articles, etc., we ensured receiving backlinks from high DA sites. It is undoubtedly a tried and tested approach to generate qualified leads and promote conversions.

The Result:

Google Analytics Report

Google Webmaster Tool Report

Google Rankings Report

Campaign Overview:

Phil Webb Photography, the client, is an award-winning wedding photographer in Cotswold, Cheltenham. Awarded by The Society of Wedding & Portrait Photographers (SWPP) for the benchmark quality of work, the client is renowned for his high creativity and presentation through precise execution and presentation. Capturing unscripted wedding moments to sheer perfection, his clients love the passion and dedication for work.

Challenges:

However, though a highly talented and renowned photographer, our client suffered from poor rank in organic search. As a result, decreased online visibility was one of the major concerns which failed to drive enough website traffic. Additionally, they encountered problems regarding receiving calls and inquiries. It significantly affected their business as they could not sell their services to their target market in the UK. Consequently, there was a lack of lead generation and conversions.

They approached Black Marlin Technologies to enhance their website’s organic search rankings and attract more traffic. The client also wanted to improve online visibility to earn trust and convert potential leads into clients. So, our digital marketing professionals conducted a website audit and came across the following issues:

• Inadequate Content– The website had minimal content, and neither was optimized properly. As a result, the website could not perform well in the organic search.
• Poor Website Structure– Internal linking in the website was very poor which highly affected the engagement rate. Though there were visitors, the website could not propel them to become paying consumers.
• Meta Tags and H1 Tags Issues– Our experts found that the meta tags and H1 tags did not have target keywords. Hence, it couldn’t attract the target audience and failed to generate potential leads.

Thus, on-page and off-page optimization were our primary focus. Additionally, we are required to work on content promotion.

Solution:

Our client, Phil Webb Photography, encountered issues regarding search ranking, visibility, and traffic drive. So, the SEO experts at Black Marlin Technologies emphasized optimizing the on-page and off-page elements of the website to enhance crawlability, indexability, and visibility. Here is how we employed a customized strategy for improved performance:

● On-Page Optimization

We performed keyword research and created content using relevant and high-search volume keywords. Our specialists ensured the optimization of the meta tags and H1 tags for increased crawlability and indexability.

● Off-Page Optimization

Since the website couldn’t attract referral traffic, we focused on promoting content on social media and link building. It assured enhanced domain authority to drive qualified leads.

● Technical SEO

User experience is one of the pivotal factors affecting SERP ranking and conversions. Hence, our SEO strategists optimized the technical components of the website, like mobile responsiveness, multi-device compatibility, navigation, and page speed.

● Link Building

Establishing credibility and expertise is the only way to acquire domain authority. Link building is the most effective strategy to get high-quality backlinks from sites with impressive domain authority. Therefore, we strengthened the backlink structure through link building so that the website received potential leads.

● Content Marketing

Photography is a creative industry where audiences love to read about various wedding scenes, experiences, etc. Thus, our content writers promoted relevant, valuable, and creative content across various platforms to attract and engage audiences.

The Result:

Google Analytics Report

Google Webmaster Tool Report

Google Rankings Report

Campaign Overview:

The client, Oberoi Construction, proposes masonry and waterproofing solutions across New York and has served the industry for 16 years. They have certified and competent craftsmen specializing in brick, stone, concrete, and stucco work, including waterproofing and DOT violation removal. The company commits to rendering unparalleled masonry repair, maintenance, and restoration services to residential and commercial clients.

Challenges:

Despite proposing extraordinary masonry solutions, our client could not make an impactful online presence, which consequently declined the web traffic drive. Despite an active website, it failed to rank well in search engines like Google. Thus, they did not appear in organic search and map listings. It subsequently dropped calls, enquiries, and foot-in traffic, making it challenging to sell its services. They failed to capture the target audience in the US market, which naturally curtailed lead generation and sales.

It was then that they decided to approach the competent team at Black Marlin Technologies with the sole objective of improving search result ranking and online visibility for higher web traffic and lead generation. Our digital marketing experts conducted a website audit and came across the following issues:

• Content Crawling Issues– The website content was insufficient and lacked proper on-page optimization. It hindered SERP ranking, leading to low visibility. Search engines could not crawl and index most of the web pages. So, the website did not appear in organic searches and failed to attract traffic.
• Meta Tags and H1 Tags Issues– We found that the meta tags and H1 tags did not have targeted keywords. It means that the website could not signpost users to content, which naturally influenced traffic drive. Our client struggled to reach the target audiences and make an impact in the niche market.

Thus, most of the problems indicated on-page issues and also required technical improvements.

Solution:

Since ranking and visibility were the primary concerns of our client, Oberoi Construction, we significantly focused on optimizing the on-page elements for easy crawling and indexing by search engines. We at Black Marlin Technologies have dedicated SEO strategists aiming to improve a website’s online visibility through top search ranking and link building tactics. For our client, we implemented the below-mentioned strategies:

● Content Writing

The website had poor-quality content, which affected audience engagement. Also, high search volume keywords were used in most of the web pages. Hence, we removed underperforming content and conducted thorough keyword research. Our content writers created relevant and engaging content with strategically placed keywords. We followed it with internal linking to encourage crawlability and user experience.

● URL Optimization

To ensure increased crawlability and indexability, our team optimized the page URLs, which considerably improved the website’s architecture. We ensured that search engine crawlers can easily comprehend the web page content.

● On-Page Optimization

We used predictive analytics to optimize meta tags and H1 tags for increased organic search visibility. Additionally, our experts added an XML sitemap so that search engines can find the pages and rank them.

● Technical Improvements

Improving page speed, navigation, and mobile responsiveness was another aspect we had to work on for better engagement and promoting lead generation. Thus, we implemented Robot.txt and fixed broken links for improved website performance.

● Link Building

To acquire high-quality leads, our SEO professionals encouraged link building strategies like guest blogging, brand mentions, and citations. We ensured fetching backlinks from sites with high DA so that the client could boost their credibility and maximize conversions.

The Result:

Google Analytics Report

Google Webmaster Tool Report

Google Rankings Report

Campaign Overview:

The client, New Earth Harmony Center, is an organization in Pilesgrove, New Jersey, specializing in healing arts. They propose spiritual, emotional, and physical amelioration through non-invasive practices like Reiki, energy healing, crystal healing, and astrology. The coach, Christina Celona, aims at eliminating trauma and negative energies that disrupt the balance in your life’s journey and helps you to lead a wholesome life through self-awareness and intuition.

Challenges:

Though the client had a functional website, they could not perform well in organic search. The website did not rank in the Google Maps listing, which resulted in insufficient calls and inquiries. This meant that they were unable to reach their target audience in the US market and failed to sell their services. Lack of high-quality leads and conversions propelled to significant decrease in ROI.

Thus, they approached the digital marketing experts at Black Marlin Technologies to boost their online visibility, drive web traffic, generate leads and convert them into clients. So, we performed a website audit and discovered the following issues:

• Keyword Research– The website content was of poor quality because it lacked relevant and competent keywords. Additionally, the keywords were not strategically placed in the content.
• Content Analysis– The existing content in the web pages did not have a streamlined structure and was not optimized appropriately for search engine ranking. The lack of high-quality visuals and competitive keywords resulted in poor crawlability and indexability, which decreased online visibility.
• Meta Tags and H1 Tags Issues– Inconsistency in the meta tags and H1 tags was another prevalent issue that compromised the site’s organic search ranking. Undoubtedly, they suffered from insufficient web traffic. There were also citations where we found duplicate tags.

Hence, we knew that most of the concerns were related to search engine optimization, and we had a lot of work to do!

Thus, we needed a concrete plan to set their marketing strategy at the correct pace.

Solution:

Black Marlin Technologies is a dedicated web development and digital marketing company in Noida, India. We have SEO professionals and digital marketing strategists helping clients across the world to improve their online prominence and build brand identity. So, to enhance the digital performance of our client, New Earth Harmony Center, we employed the following tactics:

● Create a New Page

We redesigned and created a new web page with an attractive layout, intuitive user interface, and well-organized content. Our team focused on using high search volume and relevant keywords that will improve search rankings and visibility.

● On-Page Optimization

Optimized the Meta tags, H1 tags, and images, removed duplicate tags, emphasized internal linking, and added schema markup to boost crawlability, indexability, and visual appeal.

● Technical Checks

To improve user experience and audience engagement, our team performed technical optimizations like mobile responsiveness, page speed and navigation. It is one of the pivotal components to engage visitors and reduce bounce rates.

● Content Suggestion

We created informational and valuable content for blogs and articles to publish across various channels and attract more web traffic.

● Link Building

Since our client failed to sell their services, we knew we had to work on link building to fetch high-quality leads. Therefore, we encouraged getting backlinks from high DA sites through guest blogging, online directory submissions, and brand mentions.

The Result:

Google Analytics Report

Ubersuggest Report

Google Webmaster Tool Report

Google Rankings Report

Campaign Overview:

The client specializes in delivering tree services in Chadds Ford, PA. With a team of certified arborists, Springfield Tree renders exceptional tree care solutions, including trimming, cutting, stump grounding, pruning, and tree removal.

However, despite the expeditious team and premier services, the client could not gain satisfactory recognition and reputation in the area. It lagged in the local competition, resulting in severe business loss. Hence, they contacted our professionals at Black Marlin Technologies to improve their online presence and maximize conversions. The client also desired to establish its local dominance and outrank competitors.

Challenges:

When we conducted a website audit, the results freaked us out! Springfield Tree had major search engine ranking issues, and they were nearly invisible on the web! Additionally, the digital marketing experts in our team discovered that their website was not optimized for local searches. Evidently, they were missing out on potential opportunities as they failed to attract local traffic.

We knew we had too much on our plates! From optimizing Google My Business profile and publishing high-quality content to generating resourceful backlinks, our team had to build a robust local SEO strategy. Additionally, page speed and mobile responsiveness were other fundamental issues. It substantially affected user experience and engagement.

With complete site analysis, we understood that our client’s website lacked rankability because of several factors- improper keyword targeting, lack of high-quality content, no backlinks, poor user experience, multi-device incompatibility, and incompetent local SEO.

Thus, we needed a concrete plan to set their marketing strategy at the correct pace.

Solution:

Our fundamental focus was to make the website rank in the Google search results. It was the most effective tool to increase the website’s visibility and fetch more organic traffic. So, being a trusted digital marketing company, the competent SEO experts at Black Marlin Technologies implemented a tailor-made strategy for our client Springfield Tree, which will drive lucrative results.

● On-Page Optimization

We conducted keyword research and analysis because the website did not target the appropriate keywords for ranking. The dedicated content writers in our team created informational, valuable, and relevant content to improve audience engagement and attract backlinks. Additionally, we optimized the images, meta descriptions, page titles, headings, and Alt tags to ensure improved crawlability and indexability.

● Technical SEO

User experience is one of the most significant factors affecting average session duration, which is deeply interrelated with the conversion rate. Also, technical SEO focuses on the site’s architecture, a factor contributing to website ranking. Thus, we prioritized increasing page speed and enhancing mobile responsiveness. Alongside this, our professionals added internal links and schema markup. Submitting XML sitemap, removing duplicate content, and optimizing URLs were other technical SEO approaches we implemented.

● Local SEO

As we said, the client’s website was not optimized for local search rankings, which negatively impacted lead generation and local online dominance. We began by optimizing the Google My Business profile and creating localized content. Besides, we optimized the site for “near me” searches and focused on effective review management. The process also included building local citations through brand mentions and online directories.

● Link Building

To establish brand authoritativeness and credibility, nothing works better than link building! It encourages higher rankings, web visibility, better quality leads, and boosted conversions. Guest blogging, articles, broken link building, social media marketing, and performing competitor’s backlink assessment were the various link building techniques we executed.

The Result:

Google Analytics Report

Ubersuggest Report

Google Webmaster Tool Report

Google Rankings Report