Facebook is the third most visited after Google and YouTube, with 3.065 billion monthly active users. Another interesting statistic is that 59% of Facebook users have connected to a brand after seeing it on the platform (Sprout Social).

We have shared these statistics to make you aware of the vast reach and popularity of Facebook. From millennials to senescent, Facebook has an extensive range of audiences, which serves as an ideal social media platform for businesses to promote their products and services. If you are a local business willing to have a strong digital marketing strategy, Facebook ads services can be your perfect bet!

While there are other pay-per-click (PPC) solutions, Facebook ads have proved more lucrative for businesses seeking a potential local impact. Startups, small businesses, or contractors can set a robust digital footprint and accomplish regional dominance through Facebook campaigns.

At Black Marlin Technologies, we have a dedicated social media accounts manager creating customized strategies while optimizing campaigns and conducting regular audits. Our professionals fabricate creative ad copies with high-quality graphics for maximum traffic drive and engagement. We also post updates and news aiding in your company’s effective branding.

Do Facebook ads work? How do they benefit local businesses? Let’s discuss it in detail.

• Connect to More Audiences- Facebook is the largest social media platform in the world. It means that the user base of Facebook is massive. When your small business has a Facebook account, you gradually become more visible in the online realm. It is beneficial for your brand, leading to broad-spectrum brand exposure. Naturally, you can connect to more audiences.
• Micro-Niche Targeting- A major advantage of Facebook ads is that they allow micro-niche targeting, where you can precisely select your audience based on demography, interests, hobbies, preferences, and behaviour. For example, your brand offers cosmetic products for young women between 21 to 35 years old. You can set your target audience by specifying your requirements. It means the leads you receive will be high quality, eventually increasing conversions.
• Diverse Ad Formats- On Facebook, you can opt for multiple ad formats like images, videos, carousals, slideshows, etc. It implies you can choose your campaign layout according to your marketing objectives. Whether it is to create brand awareness, generate leads, or sell products, you can design your ad copy accordingly.
• Low Investment- Compared to Google paid ads, Facebook ads are much more affordable. Though Facebook ads are also based on the cost-per-click (CPC) model, the charge is lower than Google AdWords. Also, you can enjoy budget flexibility as you can stop your campaign anytime. Another advantage is that you can start your Facebook ad with any budget, which is indeed beneficial for small-scale local businesses.
• Higher ROAS- In digital marketing, especially PPC ads, return on ad spend (ROAS) is the key performance indicator (KPI). ROAS means the amount of revenue generated per dollar you invest. Since Facebook ads are highly measurable, you can easily track your campaign’s performance and fine-tune it whenever required. Undoubtedly, it helps in fetching higher revenue compared to the CPC.