Facebook Marketing Packages

Is Investing in Facebook Marketing Packages Beneficial?

Facebook is the largest social media platform worldwide. It has 3.065 billion monthly active users. (Baclinko)

So, what did you understand from this? It is simple- Facebook ads services are the most powerful version of social media optimization. For businesses, small or large, Facebook allows you to connect to existing and prospective consumers. You can directly reach your audience and promote your business effortlessly.

Though there are other SMO packages like Instagram marketing packages, Twitter marketing services, etc., nothing can beat the popularity of Facebook, where the average time spent counts to 30.8 minutes per day (MixBloom). Hence, you have a high scope of being discoverable on Facebook with increased accessibility and engagement.

Let’s learn the significant benefits of investing in Facebook marketing plan/prices.

• Wider Reach- As said, Facebook has a huge user base globally. Considering other digital marketing services like search engine optimization, content marketing, email marketing, and others, you can directly connect to users from various demographics because Facebook brings all generations under a single roof. It does not matter who you want to promote your business to.
• Increased Engagement- Audience engagement is an overriding factor affecting a company’s sales. Throughout the sales funnel, engagement plays a pivotal role in decision-making. For example, even if you are at the top of the purchase funnel, your campaign should be engaging enough to generate effective brand awareness. Thus, Facebook ads services promote increased engagement irrespective of the buying stage.
• Streamlined Marketing- Unlike other digital marketing packages like SEO packages and GMB packages, Facebook marketing is more streamlined, where you have specific ad formats targeting various stages of the sales funnel. You can include diverse arrangements with distinctive objectives like awareness, traffic, engagement, promotion, and conversion. Sponsored stories and video campaigns are ideal to stimulate brand awareness, while carousal ads are great for sales. Hence, you have a more streamlined marketing approach.
• Advanced Targeting- Do you know Facebook allows you to target audiences based on psychographics? What does it mean? Well, as you know, demographic targeting precisely implies age, gender, and income. Nonetheless, through psychographic targeting, you can segregate your audiences based on lifestyle, purchase behaviour, life events, hobbies, and interests. What is the advantage? Aligning your marketing goals with the campaign objective is the primary benefit of advanced targeting in Facebook ads services.
• Improved Control- You have complete authority to control your Facebook ads cost. Even if you are a startup or own a small business, you can still run a Facebook campaign without a second thought! Apart from endless optimizations, Facebook offers you the entire authority to stop a campaign at any time! You can set your campaign running hours, after which it will turn off automatically. Isn’t it a smart way to control your advertising expenses?
• Track Performance- Facebook campaigns drive scalable results. There are several metrics to track and measure performance. CPA, or cost-per-action, is the most crucial metric to measure the success of your campaign. Additionally, CTR (click-through rate), impressions, CPM (cost-per-mille), ROAS (return-on-ad-spend), and reach are other performance metrics. Therefore, Facebook ads services get you measurable ROI.

How to Choose the Right Facebook Marketing Package for Your Business?

Similar to Instagram marketing services, Facebook marketing services are also categorized into diverse packages. Each business is unique, and its marketing objectives vary. No single promotion strategy can work for all businesses. Hence, Facebook ads services comprise multiple packages, distinctively designed according to individual business needs.

At Black Marlin Technologies, our social media optimization experts propose specific Facebook marketing services crafted to deliver optimal results. We have tailored packages at multiple Facebook ad pricing that can complement every business need.

Now, how do you choose the appropriate Facebook marketing package for your business? Here is a guide that will ease your decision-making.

• Recognize Marketing Goals:- Before you set up a Facebook campaign package, analyze your marketing goals. What will be the purpose of your campaign? Is it to generate brand awareness? Or to drive website traffic? As you realize your marketing objective, you will be better able to understand which campaign will suit you best. Since Facebook has diverse ad formats designed for various marketing objectives, you must comprehend your campaign goals.
• Identify Target Audience:- Who is your target audience? Who do you want to buy your product? Target audience plays a pivotal role in Instagram ads management and Facebook ads, too. Whether you want to categorize your audiences based on demographics or psychographics depends on your business needs. However, identifying the target audience is essential to determine your ideal package.
• Assess Your Budget- Your marketing budget is another point of consideration which affects your Facebook marketing package. Like Snapchat paid ads services, Facebook campaigns are also paid, and you can adjust your budget at your convenience. Nonetheless, the packages are always customizable based on your requirements.
• Reporting and Analytics- What will be the frequency of the campaign reporting? Do you want to have weekly or monthly reports? Choose your reporting and analytics type that will complement your needs and deliver profitable results.