The Google Ads global market reach is 90%, with a search engine market share of 81.95% (Analyzify).

So, can you imagine how many businesses are already investing in Google paid ads or Google AdWords? If you are not in the game, you are doing a favour to your competitors! Browse through Google, and you will find too many companies in your industry have their campaigns running on the search engine.

Besides any other PPC campaign, Google AdWords gets you a higher ROI because of its extensive reach and vast targeting options. According to Analyzify, the average ROI of Google campaigns is 250%. It means you have a greater opportunity to generate revenue within a short period.

The experts at Black Marlin Technologies offer end-to-end Google paid ads services, which include creative copywriting, strategic bidding, optimizing the landing page, monitoring data, A/B testing, and tracking conversions. We constantly report your campaign progress and keep refining the strategy for impactful results within a short period.

We assure maximum benefit of the Google AdWords because:

• Widespread Reach- With Google being the world’s largest search engine, you can already assume its reach! It is massive! Given an individual, he performs an average of three to four searches daily. Thus, the enormous audience reach is the pivotal factor behind investing in Google paid campaigns. You receive increased visibility, improving the chances of lead generation.
• Precise Targeting- It is possible to categorize your audiences based on your brand preferences. We mean, you can use various filters, like demography, location, etc., to reach your target audience. Undoubtedly, it encourages better conversions and higher revenue.
• Multiple Bidding Strategies- Google proposes three distinctive bidding strategies based on the placement of the campaigns. These comprise cost-per-click (CPC), cost-per-impression (CPM), and cost-per-action (CPA). Thus, you can easily monitor your budget and choose the most lucrative bidding strategy that will align with your business goals.
• Faster Results- Of course, search engine optimization (SEO) is a prerequisite to secure a high rank on Google search engine result page (SERP)! However, it is a time-consuming procedure and may take several months. But Google paid ads services get you faster results because the organic search traffic is not your competition. Your ad appears at the top and is visible to anybody looking for relevant business or product.
• Retarget Clients- A potential benefit of Google AdWords is that it helps in retargeting clients or consumers who visited your website but did not take any action. You can create display or banner ads retargeting these clients on other apps or websites. It helps you to stay connected with your clients and encourages lead generation.
• Optimize ROI- Google paid ads are scalable, which means you can easily track and monitor your campaign performance. Thus, you change ad content based on performance. Since, these ads function in the pay-per-click model, you pay only when someone clicks your ad. This maximizes ROI and aids in more effective results.