At Black Marlin Technologies, we work with a team of dedicated healthcare SEO experts, who possess extensive knowledge and comprehension of its market structure. Since it is an unpredictable service-based business, the search trends keep changing based on consumer requirements. With the highly competitive landscape, we propose our clients with the best solutions, meeting their goals and objectives.

It is not just about ranking you well on the SERP; it is more about establishing an untarnished reputation and generating trust among the target audiences. Until you conquer their perspective, it is difficult to scrape out a venerable position!

So, if you want to take advantage of the 36% of Internet users relying on online search for medical facilities, here is your opportunity to take the leap!

• Understanding Client Needs: The fundamental mistake any healthcare SEO company will make is not prioritizing client needs! It is a prerequisite to understand your goals and objectives before setting up a strategy. Whether you want to create brand awareness, increase qualified leads, or receive more online visibility, we cannot propose a plan until we are clear about your requirements.

  Therefore, we emphasize comprehending your needs for decision-making and fabricating a functional SEO strategy suitable for hitting your bull’s eye! We indulge in a detailed discussion with our clients to match up to their expectations. It aids in sketching a rational scheme with increased effectiveness.

• Website Overview and Audit: Website audit is a critical segment of healthcare SEO services since it helps track your website’s performance. Performing a comprehensive audit assesses the various elements responsible for an effective SEO, enabling to detection of the problem areas. In other words, a website overview and audit evaluates the factors affecting your website’s visibility, user experience, and security.

  Our experts utilize numerous advanced website audit tools to access the data points and understand the strengths and weaknesses of your website. It enables us to fix the problems while improving your website’s overall performance. We can constantly refine the structure and content of your website to keep it ranking well.

• Competitor’s Research based on Healthcare Industry: How do you know where you stand in the competition? You have to check out your industry’s competitive landscape to perceive a clear picture of your contenders. So, to evaluate your SEO competition, we perform a competitor analysis, which helps us to upgrade your website for better ranking.

  Our SEO agency healthcare professionals believe competitor research acts as a rich source of information where we can learn and understand the various strategies boosting organic traffic and search rankings. We can employ such data in your website to create better, more relevant, and more targeted content which can easily rank up.

• Traffic-Driven Keyword Research: The significance of keyword research can’t be understated when it is about driving traffic to a website. It is pivotal in attracting your target audience, which scales your search rankings.

  An average of 75.5% of marketers use keywords to create content for consumers and businesses. It means most marketers recognize the impact of a potential keyword research. Why not? It helps to identify and evaluate the search terms that people are looking for. In other words, we gain insight into the search intent of the audiences and the popular keywords that are valuable for formulating your content strategy.

• On-Page Optimization: Optimizing your website content for users and search engines is called on-page SEO or on-site SEO. It involves optimizing all the elements present on the webpage. Healthcare SEO cannot furnish effective results without on-page optimization. So, our team employs meticulous on-page SEO strategies like valuable content creation, strategic placement of target keywords, optimization of titles, tags, and meta descriptions, appropriate structuring of the website, and optimization of URLs and images.

  With effective on-page optimization, your website content becomes more valuable and relevant allowing search engines to easily crawl and index it. Alongside this, it increases online visibility and you rank high on search results.

• Technical SEO: Search engine optimization is incomplete without technical SEO. Unlike on-page SEO, which focuses on optimizing elements on the webpage, technical SEO focuses on the backend features responsible for affecting user experience and website performance. A poor technical SEO will fail to drive traffic, which ultimately affects your business.

  However, being a renowned healthcare SEO company, we lay significant emphasis on technical SEO involving practices like sitemap submission, making your website mobile-friendly, improving page speed, finding and fixing duplicate content and broken links, implementing structured data, and more. These tactics encourage better audience engagement and lower bounce rates.

• Setup Google Analytics and Search Console: When there are numerous SEO tools for optimizing a website, Google Analytics and Google Search Console are our predominant choices. Google Analytics include features like audience monitoring, goal monitoring, visualizations, and custom reports. On the other hand, Google Search Console proposes sitemap submission, keyword monitoring, crawl rate monitoring, security issue monitoring, core web vitals reporting, website speed reports, and a list of internal and external links for the domain.

  We execute both tools to drive traffic to your website and enhance our healthcare SEO services. It makes reporting your marketing data easier, enabling us to track your website’s performance.

• Build Quality Backlinks: High-quality backlinks are essential to establish your authority over the digital marketplace. In other words, it builds your prominence, essentially serving as a vote of confidence. Backlinks are a reliable source of driving traffic from other websites. And the bonus is you get more qualified leads.

  How do we create backlinks? Some of the result-driven strategies include guest blogging, creating engaging visual content, publishing research content, building useful free tools, using citations, referral posts and many more. Today, SEO for healthcare companies is not restricted to traditional practices. We need to think and implement out-of-the-box tactics to tackle the far-reaching competition.

• SEO Reporting: In simple words, SEO reporting means tracking your website’s performance. How do you know if your SEO efforts are paying off without evaluating the results? It is a prerequisite to understand and analyze the high and low points of your website to make changes in the approach. We conduct monthly SEO reporting to refine the results by invading high-level opportunities.

  Our team of healthcare SEO experts employ various KPIs and metrics to track website ranking, organic traffic, user experience, lead generation, and conversion rate. These are the core elements of SEO that have a significant impact on ROI.