Instagram is the most popular networking site for posting or sharing photos and videos. Nearly 70.4% use Instagram for similar reasons (Sprout Social).

It implies that the users seek entertainment on Instagram, and so the content promoted on the platform is immensely captivating and engaging, including the Instagram paid ads. With 2 billion monthly active users, it is a potential marketing channel for businesses looking for brand awareness, lead generation, and conversion.

For small-scale and local businesses finding it back-breaking to make a prominent place in the online arena, Instagram can be a prospective platform to target your audiences and attract them effectively. Through Instagram ads management services, you can generate brand awareness, increase visibility and followers, and build a community. It naturally accelerates sales and improves your brand reputation.

A study by Kepios reveals that Instagram ad reach is growing year-over-year by 12.2%. It implies more brands find Instagram a reliable platform to build exponential social acceptance. Hence, whether you choose image ads or IGTV ads, your brand will receive the desired exposure you need to make profits.

How to create an Instagram ad? How do Instagram ads management services work? Well, it is a simple yet well-planned approach to make your first ad hit with a bang!

• Know Your Objective- Before you begin an Instagram campaign, you must recognize your marketing goals. Defining your marketing objective is essential to understanding which ad format will yield the best results. In Instagram, you can select from six types of campaign intents- awareness, traffic, engagement, promotion, leads, and sales. Your digital marketing strategy primarily focuses on achieving one or more goals.
• Choose from Ad Formats- Instagram offers an extensive array of advertisement formats suitable for each business requirement. Since Instagram prioritizes multimedia content, all the campaign formats support eye-catching visual elements. The various ad formats in Instagram are image ads, video ads, reel ads, story ads, carousal ads, explore ads, shopping ads, collection ads, and IGTV ads. While image ads are ideal for campaigns with a single engrossing image, story ads offer a more immersive experience. So, you are required to pick your Instagram ad format based on your digital marketing objective.
• Targeting Audience- Similar to Facebook ads, Instagram allows you to precisely filter your target audience based on categories like location, demographics, interests, hobbies, and others. It helps you to directly reach audiences who are genuinely interested in similar brands or products like yours. As a result, you receive high-quality leads who can be potential consumers. It saves you unnecessary time and effort spent on narrowing a wide segment of the audience.
• Ad Placement- Now, after choosing your ad format and target audience, where you want your campaign to appear. You may want your Instagram ad to appear only on the app and not on Facebook, or you want your ad to be seen by your target audience wherever they are more active. Hence, you can entirely control Instagram paid ads placements.
• Budget Allocation- Like LinkedIn paid ads, on Instagram, you can control your ad spend. How much you want to invest and when you want your campaign to stop, there is freedom of choice in everything. You may set a daily or lifetime budget depending on campaign performance. It implies you can run campaigns at lower costs and derive higher ROI.
• Track Performance- Lastly, Instagram ads management services provide scalable results because you can easily track your campaign performance and stop, reschedule, or refine it whenever necessary. With real-time data analytics, it is easier to monitor the success of an advertisement.