As you know, LinkedIn is the most popular professional network where professionals search for jobs and organizations post their position vacancies. In other words, it is the top social media platform where professionals connect, share ideas, and engage in discussions.

There are more than 67 million companies on LinkedIn, and 87% of B2B marketers use LinkedIn paid ads services. (The Social Shepherd)

Thus, among myriad other PPC campaign platforms, LinkedIn is the most reliable and potential platform where you can find decision-makers and professionals from diverse industries. It gives enormous exposure to businesses, especially the ones offering products or services to other businesses.

With the indigenous professional environment, you can easily reach out to the big names in the industry and promote your brand on a broad spectrum. The best part of LinkedIn ads management services is that you can simply drop an offer into anyone’s mail inbox. It provides you with a scope to cold message business-to-business.

Today, LinkedIn ads are an absolute prerequisite for your B2B business because:

• Multiple Ad Formats- One of the principal benefits of advertising on LinkedIn is that you can choose from multiple ad formats that best complement your business requirements. Text and dynamic ads, sponsored messages, sponsored content, lead generation forms, and so on. It means you can directly promote your business on the news feed as sponsored content or can create dynamic ads with compelling headlines and CTA buttons. There are too many options to explore!
• Control Budget- Do not be surprised if we say you can optimize your ad budget based on performance! Yes, it is possible in LinkedIn campaigns! As an advertiser, you have complete control over your campaign, where you can track real-time performance and allocate your budget accordingly. You can stop underperforming ads and divert expenses to other resources.
• Maximize ROI- What happens when you can control your campaign budget? You spend less and accomplish higher profits. By allocating your campaign budget strategically, you are naturally increasing your return on investment (ROI). It becomes easier to accomplish your online marketing goals.
• Advanced Targeting- In LinkedIn, you can target distinctive audience segments based on their company, demographics, education, job experience, interests and traits. Since LinkedIn has a client base of professionals, experts, and decision-makers, you can expect higher-quality leads. Promoting or selling products through LinkedIn ads has better response than other platforms.
• Audience Intent- The audiences or users on LinkedIn visit the page with some distinct intention. For example, the CEO of a company may be looking for current industry trends, or a marketing professional may be learning about sales tactics through an informative post. Thus, you can basically connect with audiences with a distinctive mindset. Such people make potential leads and are most likely to take action. Automatically, the conversion rate increases, and you make higher profits.