4895 Total Organic Lead of Enhanced to the Site

Table of Contents

Campaign Overview:

The client, New Earth Harmony Center, is an organization in Pilesgrove, New Jersey, specializing in healing arts. They propose spiritual, emotional, and physical amelioration through non-invasive practices like Reiki, energy healing, crystal healing, and astrology. The coach, Christina Celona, aims at eliminating trauma and negative energies that disrupt the balance in your life’s journey and helps you to lead a wholesome life through self-awareness and intuition.

Challenges:

Though the client had a functional website, they could not perform well in organic search. The website did not rank in the Google Maps listing, which resulted in insufficient calls and inquiries. This meant that they were unable to reach their target audience in the US market and failed to sell their services. Lack of high-quality leads and conversions propelled to significant decrease in ROI.

Thus, they approached the digital marketing experts at Black Marlin Technologies to boost their online visibility, drive web traffic, generate leads and convert them into clients. So, we performed a website audit and discovered the following issues:

Keyword Research– The website content was of poor quality because it lacked relevant and competent keywords. Additionally, the keywords were not strategically placed in the content.
Content Analysis– The existing content in the web pages did not have a streamlined structure and was not optimized appropriately for search engine ranking. The lack of high-quality visuals and competitive keywords resulted in poor crawlability and indexability, which decreased online visibility.
Meta Tags and H1 Tags Issues– Inconsistency in the meta tags and H1 tags was another prevalent issue that compromised the site’s organic search ranking. Undoubtedly, they suffered from insufficient web traffic. There were also citations where we found duplicate tags.

Hence, we knew that most of the concerns were related to search engine optimization, and we had a lot of work to do!

Thus, we needed a concrete plan to set their marketing strategy at the correct pace.

Solution:

Black Marlin Technologies is a dedicated web development and digital marketing company in Noida, India. We have SEO professionals and digital marketing strategists helping clients across the world to improve their online prominence and build brand identity. So, to enhance the digital performance of our client, New Earth Harmony Center, we employed the following tactics:

● Create a New Page

We redesigned and created a new web page with an attractive layout, intuitive user interface, and well-organized content. Our team focused on using high search volume and relevant keywords that will improve search rankings and visibility.

● On-Page Optimization

Optimized the Meta tags, H1 tags, and images, removed duplicate tags, emphasized internal linking, and added schema markup to boost crawlability, indexability, and visual appeal.

● Technical Checks

To improve user experience and audience engagement, our team performed technical optimizations like mobile responsiveness, page speed and navigation. It is one of the pivotal components to engage visitors and reduce bounce rates.

● Content Suggestion

We created informational and valuable content for blogs and articles to publish across various channels and attract more web traffic.

● Link Building

Since our client failed to sell their services, we knew we had to work on link building to fetch high-quality leads. Therefore, we encouraged getting backlinks from high DA sites through guest blogging, online directory submissions, and brand mentions.