Campaign Overview:

The client, Oberoi Construction, proposes masonry and waterproofing solutions across New York and has served the industry for 16 years. They have certified and competent craftsmen specializing in brick, stone, concrete, and stucco work, including waterproofing and DOT violation removal. The company commits to rendering unparalleled masonry repair, maintenance, and restoration services to residential and commercial clients.

Challenges:

Despite proposing extraordinary masonry solutions, our client could not make an impactful online presence, which consequently declined the web traffic drive. Despite an active website, it failed to rank well in search engines like Google. Thus, they did not appear in organic search and map listings. It subsequently dropped calls, enquiries, and foot-in traffic, making it challenging to sell its services. They failed to capture the target audience in the US market, which naturally curtailed lead generation and sales./p>

It was then that they decided to approach the competent team at Black Marlin Technologies with the sole objective of improving search result ranking and online visibility for higher web traffic and lead generation. Our digital marketing experts conducted a website audit and came across the following issues:

• Content Crawling Issues– The website content was insufficient and lacked proper on-page optimization. It hindered SERP ranking, leading to low visibility. Search engines could not crawl and index most of the web pages. So, the website did not appear in organic searches and failed to attract traffic.
• Meta Tags and H1 Tags Issues– We found that the meta tags and H1 tags did not have targeted keywords. It means that the website could not signpost users to content, which naturally influenced traffic drive. Our client struggled to reach the target audiences and make an impact in the niche market. Thus, most of the problems indicated on-page issues and also required technical improvements.

Solution:

Since ranking and visibility were the primary concerns of our client, Oberoi Construction, we significantly focused on optimizing the on-page elements for easy crawling and indexing by search engines. We at Black Marlin Technologies have dedicated SEO strategists aiming to improve a website’s online visibility through top search ranking and link building tactics. For our client, we implemented the below-mentioned strategies:

● Content Pruning

The website had poor-quality content, which affected audience engagement. Also, high search volume keywords were used in most of the web pages. Hence, we removed underperforming content and conducted thorough keyword research. Our content writers created relevant and engaging content with strategically placed keywords. We followed it with internal linking to encourage crawlability and user experience.

● URL Optimization

To ensure increased crawlability and indexability, our team optimized the page URLs, which considerably improved the website’s architecture. We ensured that search engine crawlers can easily comprehend the web page content.

● On-Page Optimization

We used predictive analytics to optimize meta tags and H1 tags for increased organic search visibility. Additionally, our experts added an XML sitemap so that search engines can find the pages and rank them.

● Technical Improvements

Improving page speed, navigation, and mobile responsiveness was another aspect we had to work on for better engagement and promoting lead generation. Thus, we implemented Robot.txt and fixed broken links for improved website performance.

● Link Building

To acquire high-quality leads, our SEO professionals encouraged link building strategies like guest blogging, brand mentions, and citations. We ensured fetching backlinks from sites with high DA so that the client could boost their credibility and maximize conversions.

The Result:

Google Analytics Report

Google Webmaster Tool Report

Google Rankings Report