Much has been said about the benefits of promoting your real estate business on social media channels. Unfortunately, you are not the only realtor who uses social media to market and sell services. According to the National Association of Realtors, 87% use Facebook, 62% promote on Instagram, 25% rely on YouTube, and 15% consider TikTok.

This evidently reveals the extensive use of social media for real estate marketing. Almost every realtor or real estate agent uses at least one social media platform.

So, can you imagine the crowd? How many competitors do you have on social media? Too many, it is! In such a scenario, seizing the spotlight is critically challenging, especially for a novice! Until you know the tactics of real estate social media marketing, you can never make it to your goal! ROI is generated only when you deliver an outstanding user experience to your target audiences and compel them to buy your services. However, before user experience, you have to focus on creating brand awareness to establish a prominent identity which directly attracts your target audience.

Social media can become your ultimate marketing tool to scale ROI when you follow these simple yet effective tactics:

• Know Your Ideal Platform: Though there are multiple social media platforms, not all of them are appropriate for your business. All the channels do not encourage similar audiences. So, before promoting your services on social media, learn more about your target audience. Which platform do they prefer? Where are most of your audiences spending time? It can be more than a single platform. In such scenarios, you can pick any two of the channels, offering optimal engagement to your target audience.
• Emphasize Optimizing Profiles: Optimizing your social media profile offers higher visibility and enhanced user experience. Always add a company description and put the address, contact number, and email. Your audiences can directly call or message you, delivering a perception of credibility and reputation. Also, link your website’s URL so users can visit your site for more information about your business and services. Any real estate social media strategy is incomplete without profile optimization.
• Update Posts Regularly: To stay right in front of your audiences, do not forget to post photos and videos every day. The more often you publish content, the higher the visibility. Since real estate is an industry where consumers prefer seeing high-quality visuals of properties, you must utilize the aspect fully. Visual content generates increased engagement, essential for conversions.
• Showcase Neighborhood Amenities-: Apart from listing properties, you must also showcase the amenities in a neighborhood. Upload pictures of swimming pools, gyms, community halls, schools, offices, shops, etc. Exhibiting the facilities in a neighborhood augments interest among prospective clients, increasing the scope for sales.
• Use Hashtags: In social media marketing, hashtags play a crucial role in visibility and engagement. Property buyers can easily discover your company, inviting substantial opportunities. To find the appropriate hashtag for your content, you can use tools like Hashtagify and Ritetag.
• Share Valuable Information: Buying or selling a property is an overwhelming journey. Sometimes, all your consumers look for are valuable tips and guides from a trusted source. So, it is a good idea to share authentic and purposeful information on social media which can genuinely help your target audiences. For example, a guide on setting the stage or tips to choose the appropriate neighborhood, etc.
• Use Targeted Advertisements: Apart from simply posting content, you can leverage social media ads to generate more profits. These are paid campaigns that run for a short duration but yield superior returns. Paid campaigns work well for real estate social media because they instantly grab attention and lead to clicks and impressions.