Campaign Overview:

The client specializes in delivering tree services in Chadds Ford, PA. With a team of certified arborists, Springfield Tree renders exceptional tree care solutions, including trimming, cutting, stump grounding, pruning, and tree removal.

However, despite the expeditious team and premier services, the client could not gain satisfactory recognition and reputation in the area. It lagged in the local competition, resulting in severe business loss. Hence, they contacted our professionals at Black Marlin Technologies to improve their online presence and maximize conversions. The client also desired to establish its local dominance and outrank competitors.

Challenges:

When we conducted a website audit, the results freaked us out! Springfield Tree had major search engine ranking issues, and they were nearly invisible on the web! Additionally, the digital marketing experts in our team discovered that their website was not optimized for local searches. Evidently, they were missing out on potential opportunities as they failed to attract local traffic.

We knew we had too much on our plates! From optimizing Google My Business profile and publishing high-quality content to generating resourceful backlinks, our team had to build a robust local SEO strategy. Additionally, page speed and mobile responsiveness were other fundamental issues. It substantially affected user experience and engagement.

With complete site analysis, we understood that our client’s website lacked rankability because of several factors- improper keyword targeting, lack of high-quality content, no backlinks, poor user experience, multi-device incompatibility, and incompetent local SEO.

Thus, we needed a concrete plan to set their marketing strategy at the correct pace.

Solution:

Our fundamental focus was to make the website rank in the Google search results. It was the most effective tool to increase the website’s visibility and fetch more organic traffic. So, being a trusted digital marketing company, the competent SEO experts at Black Marlin Technologies implemented a tailor-made strategy for our client Springfield Tree, which will drive lucrative results.

● On-Page Optimization

We conducted keyword research and analysis because the website did not target the appropriate keywords for ranking. The dedicated content writers in our team created informational, valuable, and relevant content to improve audience engagement and attract backlinks. Additionally, we optimized the images, meta descriptions, page titles, headings, and Alt tags to ensure improved crawlability and indexability.

● Technical SEO

User experience is one of the most significant factors affecting average session duration, which is deeply interrelated with the conversion rate. Also, technical SEO focuses on the site’s architecture, a factor contributing to website ranking. Thus, we prioritized increasing page speed and enhancing mobile responsiveness. Alongside this, our professionals added internal links and schema markup. Submitting XML sitemap, removing duplicate content, and optimizing URLs were other technical SEO approaches we implemented.

● Local SEO

As we said, the client’s website was not optimized for local search rankings, which negatively impacted lead generation and local online dominance. We began by optimizing the Google My Business profile and creating localized content. Besides, we optimized the site for “near me” searches and focused on effective review management. The process also included building local citations through brand mentions and online directories.

● Link Building

To establish brand authoritativeness and credibility, nothing works better than link building! It encourages higher rankings, web visibility, better quality leads, and boosted conversions. Guest blogging, articles, broken link building, social media marketing, and performing competitor’s backlink assessment were the various link building techniques we executed.

The Result:

Google Analytics Report

Ubersuggest Report

Google Webmaster Tool Report

Google Rankings Report