72.1K+ Total Impressions and Maximizing Revenue Generation

Table of Contents

Campaign Overview:

The client, Trice Building Restoration NYC, is a renowned masonry contractor serving various parts of New York City. The company excels in delivering world-class masonry and waterproofing solutions while assuring extended longevity, efficiency, and aesthetic appeal. Whether roof repair or sidewalk restoration services, our client has exhibited profound knowledge and expertise in handling complex projects effortlessly and retaining benchmark quality standards.

Challenges:

While Trice Building Restoration NYC was committed to rendering premium-grade services, its website did not perform well in the organic search rankings. They complained that the website did not rank for specific keywords, which limited their audience reach. Thus, with a low visibility, they struggled to generate leads and increase the conversion rate.

They reached out to Black Marlin Technologies with the fundamental purpose of improving their website rank and maximizing revenue generation. To analyze their problem areas and employ the most effective strategy, our digital marketing experts performed a thorough website audit and found:

Keyword Coverage– Though the website used targeted keywords, most of them were highly competitive and required a robust backlink structure to rank in the search results. They did not use long tail keywords, which are easy to rank and help in boosting visibility.
Content Gap– We discovered that the content on the web pages was relatively insufficient, making them difficult to crawl and rank. Additionally, some pages had duplicate content, affecting the overall SEO performance.
Landing Page Issues– Inappropriate optimization of the landing pages was another factor leading to a low conversion rate. Since audience engagement was significantly reduced, the scope for lead generation was also compromised.
Poor-Quality Blogs– Inappropriate optimization of the landing pages was another factor leading to a low conversion rate. Since audience engagement was significantly reduced, the scope for lead generation was also compromised.

Thus, we needed to optimize the website structure and create new content for better rankings and engagement.

Solution:

The SEO strategists at Black Marlin Technologies recognized that Trice Building Restoration NYC had a poorly designed website that lacked qualified content and a seamless user experience. No wonder the search ranking was nowhere near the top, and the website failed to acquire new consumers and retain the existing ones! So, we made the following website improvements:

● Website Redesign

Firstly, we needed to make the website more attractive and engaging. Hence, we used a new template and changed colors and fonts for a striking look and feel.

● Long-Tail Keywords

Our experts emphasized using long-tail keywords in website content for improved search rankings and visibility. We also ensured that the keywords our clients wanted to rank were used strategically in content and meta tags for enhanced performance.

● Content Creation

We created new content for web pages, blogs, articles, and other materials while focusing on relevance, value, and accuracy. Additionally, our copywriters optimized content to receive more web traffic and increase engagement.

● Landing Page Optimization

Optimizing the landing pages was crucial to enhance audience engagement and encourage higher lead generation. Eventually, the conversion rate spiked, leading to more profits.