Undeniably, Twitter is a predominant social networking platform with an extensive user base. Individuals, professionals, influencers, or businesses- Twitter is highly preferred by users because they believe it is more impactful in decision-making than television!

Thus, 66% of businesses use Twitter for social media marketing. Another interesting fact is that 75% of Twitter’s revenue comes from paid campaigns (WebFX).

Can you derive the potential of Twitter marketing services? Businesses heavily rely on Twitter paid ads to promote their business, improve networking, attract traffic, encourage sales, and retain existing clients. The best part is you can post as many tweets as you want in a day! Your audiences will never find it annoying!

Though you may be using paid ads services on Facebook, LinkedIn, and Instagram, if you are giving Twitter a break, you are losing too many followers and keeping away from making authentic connections.

As a part of your digital marketing strategy, Twitter ads conquer a vital proportion of your brand’s success. Let’s find out how.

• Go Viral- The easiest way to go viral is to post multiple tweets in a day! No matter how many followers you have, you can grab the spotlight with informational, valuable, and sensational tweets. It means if you want to spread a message flat out, there is no better way than to use Twitter posts several times a day!
• Establish Brand Image- If you are a startup or a small business, Twitter paid ads can be your ultimate voice! It is a remarkable platform to secure your brand’s reputation by creating a public identity. For example, if you have launched a new product, you can simply create a bold and dynamic ad copy that will instantly draw attention and spread the message. So, use Twitter ads wisely as they become your brand’s voice!
• Attract Traffic- Do you know Twitter marketing can fetch traffic to your website? Often, audiences visit a company’s profile page whenever they spot an attractive tweet. It helps them to learn more about the organization. Naturally, interested users will browse through your website for additional information. Thus, you receive high-quality leads and increased sales.
• Enhance Audience Engagement- Twitter posts are typically highly engaging because you can create diverse forms of ad content. There is no need to retain the stereotypical autocratic or professional tone. You can be funny, sassy, and anything that best suits your campaign goal. Additionally, using @, you can tag anyone who might not be your follower. Hence, Twitter paid ads are a potential channel to engage with audiences.
• Personalized Messages- Twitter has a direct messaging facility. You can send personalized messages, promotional campaigns, etc., to a user’s inbox. Undoubtedly, with custom messages, it is easier to retain clients, deliver a better experience, and exhibit your concern. It improves your brand image and earns trust and credibility.
• Influencer Marketing- Another principal benefit of Twitter ads management services is that you can effectively indulge in influencer marketing. As you know, consumers prefer brands recommended by influencers as they believe them worthwhile. Apart from Instagram, influencer marketing is an emerging trend on Twitter. An influencer tweeting about your brand or product will automatically receive increased conversions and sales.